Volvo Life Paint – New Reflective spray paint


Check out some cool engineering work that Volvo has helped produced.  It is a spray on paint that sticks to almost any surface and turns the object into a bright reflector.  If you drive at night in high traffic areas it might be a good idea.  Currently Volvo is only selling the item at 3 bike shops in Europe. If it takes off they do plan to mass market this.

What do you think? Would you wear this?


#VolveLifePaint #VolveReflectorPaint


Ritte Ace Frames in stock!!!!

If you were lucky enough to join our Ritte demo you know how amazing this frame is.  Ritte has just released its stock of frames and are ready  to be shipped!

Ritte Cycles

The Ace has a true Monocoque built frame, which gives fewer stress points and a more rigid frame. With a 25+ tire clearance and lifetime warranty, you or your frame won’t have to stress.  The new Ritte Ace has top quality carbon and build practices, you will not be disappointed.

Order up your new Ritte ACE today, and turn heads every ride.

#RitteCycles #NewRitte #RitteAce

New Speedplay Syzr Pedals!

San Diegos own Speedplay is back at it again.  From the minds of the curious and courageous engineers, Speedplay has birthed the Syzr pedal system.



speedplay syzr

Cyclists riding, Cyclecross, MTB trails, Cross country, and more will be stoked on this single sided pedal system.  Move your power into the pedals, no float, or float, pick your style and ride hard. Available in both titanium ($420) and stainless ($229)

You can read more about the Syzr Pedal system here, and stop in and order yours today!

Looking for a new computer?

Cateye is getting into the tech world and slowly filling its line up with some pretty cool bike tech toys.

In comes the Padrone Smart and Stealth Evo+ which was developed with help from the Jelly Belly Pro cycling team.  Directly upload your data from your ride to Strava as soon as you hit done.

Get notified of phone calls and text messages on your display along side your heart rate, speed and more!

The Stealth Evo+ syncs with Ant+ sensors, and gives you power (left/right) and current altitude.

Upgrade your computer with a new tech device from cateye today, get better, ride faster.

Order and read more about the Cateye Stealth Evo+ Here

or the Cateye Padrone Smart CC-PA500B Here

Ritte Ace Demo!!

If you are in town this weekend you will want to stop by the shop.  Zoca will be having a sample sale with 1,000’s of pieces at unbelievable prices;  March 13th and 14th, you will not want to miss this!


On top of the Zoca sale, Ritte will be dropping the new Ace to have as a demo bike!  If you have been wanting to try out a Ritte now is your chanceRitte-basic. This Saturday March 14th!